Focus

It’s all about the flow: a constant and predictable flow of results.

I want your software development teams to become more productive. 

Not in the short term, though. I don’t offer quick fixes.

My focus is increasing your longterm productivity.

My orientation is towards concepts and paradigms. It’s the fundamentals that interest me, because I strongly believe they are core to an increase in your longterm productivity.

Clean code development with its principles and practices is among those paradigms – but it’s just one means to increase longterm productivity. I’m a big fan of clean code. There is more, however.

High longterm productivity is about quality in many respects, e.g.

  • code quality
  • requirements quality
  • process quality
  • communication quality

What all those qualities have in common, though, is: they are not or at least not immediately tangible to users or customers of your software. That’s what makes it hard for you to focus on them. I know, because I have been there: I know it from my own experience back when I was running a software company.

Nevertheless those „hidden“ qualities are important. If they are neglected or at least not systematically invested in, they will dwindle away, a little bit every day.

At first that’s not noticeable. Of course, because if it was you’d adjust the quality steering wheel. But over time decreasing „hidden qualities“ like the above will cost you a lot of money. Among the sources for these costs are: delays, conflicts, general unreliability, bugs, general re-work, decreasing team motivation, developer fluctuation and more.

It’s about the flow

The principles, practices, concepts, methods I’m offering all converge on the same goal: increasing flow by reducing obstructions and waste.

High longterm productivity is best understood as a constant flow of results.

Results are „features“, not bug fixes. Results are valuable increases in functionality and efficiency of your software.

My focus is on getting you into a position where you produce more of them and get less distracted by deviations and hesitations and repetitions.

 

 

Do you want to produce more value and less waste?

If higher longterm productivity is what you want, if you want to deliver more predictably and reliably, then we should talk. I might be able to help you with one of my training products. It’s easier and less costly than you might think.

Let’s talk about your team and project/product situation. 

Ralf Westphal
Hans-Henny-Jahnn-Weg 44
22085 Hamburg
Germany

0049-170-3200458